Monday December 23, 2024

Salesforce Communities update shoots for simplification and personalization

 As companies try to move to more of a self-service type of approach to customer service, online forums become more important than ever to help users find the right answers quickly, whether troubleshooting a problem or making a buying decision. Today, Salesforce released an update to its Community Cloud service that makes it easier for […]

Helpshift raises $23M led by Microsoft, Salesforce for a chat tool that helps with CRM in apps

 As more of our day-to-day services make the shift to digital platforms, a startup that has built a customer care tool to help us through some of the pain points in mobile apps has closed a Series B round of funding. Helpshift, which provides an SDK to software companies to build a chat bridge between users of their mobile apps […]

Salesforce expands Trailhead training as it envisions a world of citizen developers

 If every company is a software company, perhaps every line of business (LoB) employee should be a programmer. That would be appear to be the idea behind Salesforce’s massive TrailheaDX announcement today. Ultimately, Salesforce hopes these LoB employees will be able to build apps without the help of IT or trained programmers. While the technical folks with programming knowledge… […]

Salesforce inks deal with AWS to expand international presence

 AWS announced today that it was expanding its relationship with Salesforce.com, with Salesforce naming the cloud giant a preferred cloud provider. The agreement should help Salesforce increase its international presence without having to build its own data centers in countries that have data sovereignty laws, which require that data stays in-country. It’s expensive to build their… Read More Tweet This Post

Keith Block talks life at Salesforce and being a Boston sports fan in San Francisco

 The day I met Keith Block at the Salesforce World Tour in Boston he was relaxing in a suite at the Heinz Convention Center, a man at ease with his considerable responsibilities as vice chairman, president and COO at Salesforce. His Twitter bio, like mine, also lists him as a Boston sports fan. We had […]

Salesforce and Zendesk want to help brands manage Facebook Messenger traffic

 No sooner had Facebook announced it was opening up Messenger for developers to build bots, when two players with an eye on sales and service in the enterprise — Salesforce and Zendesk — announced new products to manage Messenger traffic on their respective platforms. Salesforce announced Salesforce Messenger, a way for customers to communicate directly with brands […]

Apttus adds support for Microsoft Dynamics as it tries to expand its market reach beyond Salesforce

 Since its earliest days Apttus has always been a Salesforce shop. It’s built on the Salesforce platform and worked exclusively with Salesforce CRM, but that changed today when the company announced it would also be supporting Microsoft Dynamics in the future. There seemed to be a shift in the company’s thinking at the end of last […]

Salesforce takes on ServiceMax, Microsoft and Oracle with new field service product

 Salesforce has its fingers in many pies when it comes to tracking customers, customer service and marketing, but until now it left field service to third parties like ServiceMax. That changed today when the cloud giant announced a new field service product they have dubbed Field Service Lightning. Salesforce licensed parts of their new solution from ClickSoftware for […]

Want to compete with Salesforce? Buy Marketo

 There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather than competing head on, a smarter approach for these businesses is to “front door” Salesforce, instead. Read More Tweet This Post

Salesforce Announces Latest Lightning CRM Release With SteelBrick Integration

 This afternoon at a big presentation in San Francisco, Salesforce announced a new version of the Lightning CRM platform that includes built-in Wave analytics, intelligent email from its RelateIQ purchase in July, 2014 and configure-price-quote features from its SteelBrick acquisition at the end of last year. In addition, the company announced a new built-in phone […]