Marin Software, a startup that creates search engine management software for advertisers and agencies, is now offering advanced applications for advertising on Facebook. Marin’s Search Marketer platform now offers advertisers and agencies the ability to manage Facebook Ads alongside paid search programs on Google, Yahoo!, and Bing. Advanced solutions for Facebook include algorithmic bidding, audience […]
Posted on August 17th, 2010 by admin
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Social recruiting is all the rage right now when it comes to finding new employees to hire. Citysearch CEO Jay Herratti recently told me about a simple but effective way his company is using Facebook ads to hire people. Facebook ads are highly targetable. Citysearch puts up an ad with a picture of the hiring […]
Posted on May 13th, 2010 by admin
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As Facebook increasingly becomes a channel for brands to interact with consumers, it makes sense for companies to tap into the social network to manage customer support. Salesforce’s Service Cloud, Get Satisfaction and a host of others have launched deep integrations with Facebook to allow companies to engage with the 400 million plus consumers on […]
Posted on May 5th, 2010 by admin
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Socialwok, a product that ads a social layer to Gmail and other Google products, was just integrated as a partner in Google’s recently launched Google Apps Marketplace. At last year’s TechCrunch50 conference, Socialwok made a big splash, winning the award for best demopit startup and launching its enterprise-friendly, FriendFeed-like layer for Google Apps. The web-based […]
Posted on March 23rd, 2010 by admin
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Editor’s note: This guest post is written by Marc Benioff, chairman and CEO of salesforce.com. In it, he responds to critics of his last guest post arguing that enterprise software should be more like Facebook. Two weeks ago on TechCrunch I posted “The Facebook Imperative,” which posed a simple question, “Why isn’t all enterprise software […]
Posted on March 10th, 2010 by admin
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Online productivity suite Zoho has been open to allowing users to use their Google, Google Apps and Yahoo accounts to log-in to Zoho Apps. Zoho says that most of its users are using their log-ins for other applications to use Zoho’s offerings. Today, the productivity suite is adding a social layer to its suite by […]
Posted on March 5th, 2010 by admin
Filed under: Uncategorized | 254 Comments »
This guest post is written by Marc Benioff, chairman and CEO of salesforce.com. I quit my job at Oracle in 1999 because I couldn’t stop thinking about a simple question: “Why isn’t all enterprise software like Amazon.com?” Why couldn’t applications be run from a simple website, without software or hardware to install, and pricy consultants […]
Posted on March 5th, 2010 by admin
Filed under: Uncategorized | 231 Comments »
