So much to the horror of my parents, my Harvard educated brother, recently broke the news to us, that he wants to open up a magic shop, now he knows how to pull a rabbit out of a hat, what he doesn’t is how to make a successful company. Millions of small business are in exactly the same situation. Now, huge corporations can hire high price consultants.

To do the research and analysis to find the path to success. But small businesses can’t. SizeUp change just this, we’re able to provide high quality business intelligence, super crunch from hundreds of public and private, public, public and private data sources, for free. Let me show you how Size Up does that.

So, let’s say that you have a shoe store in Santa Clara, California. What’s the least amount with enough information that you can provide so that you can size up your business to the competition. So, off the top of your head you would know your revenue. So we’ll just enter in some revenue. We just super crunched millions of data points, so we can benchmark your shoe store against other shoe stores, and you can see that revenue is less than other shoe stores in your city, county, metro, state, and the nation.

Down below in the heat map you can see where the areas are, have the highest concentration or the highest revenue. Cyan, or I’m sorry, Red is the areas that have the highest amount and yellow is where there is less. Santa Clara’s right in the center but you can see neighborhoods around there that have higher revenue.

So those are areas that you may want to do a future advertising campaign or open up a future business. On the right-hand side, you can also see considerations and resources that are appropriate for that variable as a resource to help the small business. Let’s put in another variable such as the year we started.

So let’s say we started in 1999. We just plotted the openings of shoe stores across the entire country over time. Maybe you’re not interested in the national or the state data, but even at a local level, you can see that trend is that there are more shoe stores opening. Let’s try another variable.

Do you pay more or less than the typical shoe? So, at 25,000 a year, in fact your shoe store does pay more. The average. A shoe store pays a little over nineteen thousand. Now I don’t know you can buy a lot of shoes with a salary of nineteen thousand but that’s what it is. down below the map you can see the areas with the highest salary, which are places like San Francisco and Marin, I could show you a lot of other benchmarking variable, I’ll just show you one last one which is for health care.

So let’s say that you spend forty five hundred dollars per year on each employee. Size Up can show you that you are actually paying 191 dollars more than a typical business of your size in a similar industry, so you can talk to your provider to see if you’re getting the value based on what you’re paying for.

By just entering a little bit of information, and a few clicks, you can actually size up your business. You can get a benchmark across this dashboard. You can see with the gauges red tends to be worse, green tends to be a bit better. So, the second important thing that a business is going to want to know is where are there competitors, where are potential customers and where are suppliers?

So let’s pretend that we’re thinking about opening up a beauty salon in Beverly Hills, we just mapped all of our competitors, but we also want customers, so let’s say our target is models. So we’re gonna focus on the talent agencies where they are, so they’ll send their models over to our salon, we’ll make them look beautiful when they go out on their interviews.

The other thing that we want to do is find our suppliers so we’re going to get our supplies from beauty supplies. We knock all of that. In an ideal world what you really want is a place where there is not a lot of competition, but there is plenty of customers. On the map you can see in orange the areas where there is a lot of competition.

But visually you can see in green where the customers are. And so, we can identify perhaps businesses in the area that we want to open up, are beauty salons. The third important thing a business is going to want to know is what do I advertise my product or services. So let’s pretend that we’re a dentist in New York City.

With just those two pieces of information. We’re able to identify that the highest total revenue for dental offices is just south of Central Park but maybe what you’re focused on is an opportunity, where are the areas that are most underserved so we just click most underserved; and it changes the map, and we can see it’s in places like the Bronx and Springfield Gardens.

So maybe though you want to focus on a specific demographic and you want to focus on lower income households, so we’ll reduce it now to forty-thousand dollars and the map changes. It’s still places like the Bronx, but now, it’s also Newark, New Jersey. So these are three key features to size-up: the ability to benchmark your business against competitors, the ability to identify where there are.

Competitors and potential customers and where are the best places to advertise? Our business model is to make money through the resources. Is that’s what I show on the right hand side of the benchmarking table. And then also to two licence our technology to complimentary industries. In terms of distribution we plan to distribute through both traditional and new medium through economic development organization which we have tons of experience working with already, through the licensees which we mentioned, through users and also through search.

As the Mayor mentioned this morning, there’s never been a more important time to support small businesses and entrepreneurs. They are critical for creating jobs and jobs are critical for our economic recovery. Size Up is committed to that. Thank you.

Let ‘s Size Up. Okay. Let’s start with John this time.

When you guys initially slow down your focus on users and usage in network in online stuff. What business model will you focus on first? So I saw two, Right.

which one relative to the other you know kicks in early and where will you focus? So originally our focus was more on the partner and resources. But as we started having conversations with complimentary business or businesses and services that might… we thought might like our offering, we realize well there’s a much bigger market there than we realized.

So we started talking to folks like small business media and a lot of them said they’re interested in actually integrating our technology into their websites, and with other types of partners, directories if they want to add you know business intelligence about the industry, of the business they’re showing and other things like that.

Delinda Where does your data come from?

So our data, we have… it comes from a variety of places. show these three examples. So for example, our industry data comes from IRS records, county courthouse filing, annual reports words. It covers data from 14 million businesses and across many if I’m gonna, I’ll take my whole time if I say where all the data comes from.

Do you have a mechanism in place to update it?

Yes . So, our plan is for businesses to come back the same way they would go to check their Google Analytics or Zillow to see how their house is changing in value. Their benchmark in how they’re doing relative to their competition will change over time. So we’re updating this data consistently.

The last question. I also saw you, as you were going through the scenarios, asking a lot of intelligent questions that a business owner would need to ask. Do you have a mechanism to help people who aren’t that savvy about how to look for their competitors or their opportunities?

Yes, so one of the things that we have as part of the website is kind of a “How to” and under the considerations that’s a part where we start to explain to them what the data means, one of the things we recognize with small business is that many are very unsophisticated and even the idea of business intelligence, which is something they need but not know how to use.

So we have to take all of these pieces and make it very accessible to them. Ya, and that’s through the graphics, so it’s very obvious and then the text that explains what it all means.

Kevin? How do you slice the data so that’s relevant to that business that’s doing the search. Because like, you did a search on shoes, right?

Right.

I mean it’s going to be very different in, like, 90210 of LA versus and just a few miles away from there, right? And how do you figure out what’s relevant for that person and their business?

So, our information is hyperlocal. It’s really looking not necessarily at the city. It’s getting closer down into neighborhoods. So what we need to know is we need to know what business they’re in and where they’re located. We didn’t have time to show everything, but you can actually zoom all over the country to get the data everywhere, so it’s very local and by then providing us what industry they’re in and where they’re located, we can do that.

George? What’s the product or ad map look like after you nailed this kind of functionality? Just talking about the product road map. Because as a small business owner I get my business started. I get some data. Ok, great. Now, like how do you keep a relationship with your customers? Well, one of the ways is actually we see this as being part of other people’s offerings.

Ya, that’s where it’s going.

Right, so that is definitely one of those things. We don’t have necessarily be, We want to be a destination, but we don’t have to be the only destination that’s using our platform. So, we want them to be engaged with every Folks were trying to target the small business space, so if you’re offering a business plan creation service, you’re gonna need the competitive intelligence, well then you can use size.

Okay, Thank you.

And in terms of long term this is something that can actually be scaled internationally.

Minute and half, anyone? So are there any other follow ups? No, no, no, no. Size up, everyone.

Thank you.

Excellent. Ok.