Can a ragtag group of former newspapermen from the L.A. Times help newspapers fight off the content farms of the Web? The founders and backers of Ebyline, which has been in private beta for a few months and launches today more broadly, think they can streamline the way news organizations manage freelancers and syndicate their own articles. Some publishers testing out the system include Variety, ProPublica, and The Texas Observer.

Ebyline is a marketplace for freelance journalists and syndicated news. Freelancers must be invited by an editor at a participating publication, or be vetted through an application. They can pitch story ideas into the open marketplace, or take assignments directly from editors they work with. The freelance writer and editor agree on a price, the freelancer submits drafts through the system, and once the editor accepts it after any necessary revisions, payment is authorized. The story can then be dumped into whatever ancient content management system the newspaper uses.



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