Sellsy, a French startup that offers a nifty suite of online tools to help businesses manage sales, is making its first push into the U.S. via opening a New York office. Its Software-as-a-Service combines multiple functionality — CRM, ERP, invoicing, purchase management, POS, time tracking and help desk — to enable companies to manage the entire sales process and to monitor key indicators in real-time.

Its pitch to SMBs is that by combing what would typically be separate apps and moving them to the cloud, it’s able to offer a much simpler and more cost-effective solution.

Founded in 2009 in the French coastal city La Rochelle, Sellsy claims 3,700 paying customers, totalling 15,000 users. It says much of its growth currently comes from the international version of its SaaS business management solution, which already accounts for “over” 10% of customers in thirty or so countries. The decision to set-up-shop in the Big Apple is designed to meet and further grow this demand and “provide a quality support” to the startup’s English speaking users.

“We chose New York for its attractiveness, its affinity with Sellsy model (SaaS and mobile) and local target markets (entrepreneurs, startups, web agencies, design, fashion, technology, communication, etc.). In addition, the State of New York is a market the size of France for the number of companies from which we can spread internationally and provide responsive support in English” says Sellsy co-founder Alain Mevellec in a statement.

Situated in the heart of Manhattan, Sellsy says its U.S. office will open this April where it will initially recruit 2-3 staff.

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