Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals like Salesforce.com and IBM in the red-hot software segment.

Now generally available is AdFocus, which provides marketers with tools for running multichannel advertising campaigns. A key feature is the ability to deliver targeted display ads to customers and prospects, while comparing their effectiveness to so-called “owned” and “earned” media, such as company websites and buzz on social networks, respectively.

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