Correcting Social Media Errors
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width=91 height=117>What matters first with a social media mistake is
responding quickly, being transparent and demonstrating sincerity — all of
which should follow a social gaffe committed in person and in public. Social
media, though, introduces complications all its own: How you’ve been using it
all along will also affect your ability to clean up after it.
This is why what comes after the mistake is just as important, if not more
so: The chance to learn why it happened in the first place and do something
about it. You may find better ways to use social media because of this. If
you’ve been spammy or thoughtless, you need to own up to that. If your audience
makes good points about your shortcomings (however badly they phrase them), you
need to respond to those too.
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