StubHub is best known as a destination for buying and selling event tickets. The company operates in 48 countries and sells a ticket every 1.3 seconds. But the company wants to go beyond that and provide its users with a far more comprehensive set of services around entertainment. To do that, it’s working on changing its development culture and infrastructure to become more nimble. As the company announced today, it’s betting on Google Cloud and Pivotal Cloud Foundry as the infrastructure for this move.

StubHub CTO Matt Swann told me that the idea behind going with Pivotal — and the twelve-factor app model that entails — is to help the company accelerate its journey and give it an option to run new apps in both an on-premise and cloud environment.

“We’re coming from a place where we are largely on premise,” said Swann. “Our aim is to become increasingly agile — where we are going to focus on building balanced and focused teams with a global mindset.” To do that, Swann said, the team decided to go with the best platforms to enable that and that “remove the muck that comes with how developers work today.”

As for Google, Swann noted that this was an easy decision because the team wanted to leverage that company’s infrastructure and machine learning tools like Cloud ML. “We are aiming to build some of the most powerful AI systems focused on this space so we can be ahead of our customers,” he said. Given the number of users, StubHub sits on top of a lot of data — and that’s exactly what you need when you want to build AI-powered services. What exactly these will look like, though, remains to be seen, but Swann has only been on the job for six months. We can probably expect to see more for the company in this space in the coming months.

“Digital transformation is on the mind of every technology leader, especially in industries requiring the capability to rapidly respond to changing consumer expectations,” said Bill Cook, President of Pivotal . “To adapt, enterprises need to bring together the best of modern developer environments with software-driven customer experiences designed to drive richer engagement.”

Stubhub has already spun up its new development environment and plans to launch all new ups on this new infrastructure. Swann acknowledged that they company won’t be switching all of its workloads over to the new setup soon. But he does expect that the company will hit a tipping point in the next year or so.

He also noted that this over transformation means that the company will look beyond its own walls and toward working with more third-party APIs, especially with regard to transportation services and merchants that offer services around events.

Throughout our conversation, Swann also stressed that this isn’t a technology change for the sake of it.

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