Audience Measurement Consolidates As ComScore Closes $768M Rentrak Acquisition
Some more consolidation in the online measurement and analytics space: today comScore has announced that it has closed its $767.7 million deal to acquire Rentrak in an all-stock deal that brings together Rentrak’s TV and cinema audience tracking business with comScore’s business covering Internet and mobile audiences to better compete against the likes of Nielsen. The deal was… Read More
