Will full encryption sideline Google’s targeted ads?
Mining personal data to deliver targeted ads is the lifeblood of Google’s business — and of many other online firms. But what if that data dries up at the source?
Google released an early version of a new tool recently that will provide full “end-to-end” encryption for email. It’s a super-strong cloaking technology that scrambles messages before they leave their browser and keeps them that way until they’re decoded by the recipient.