Salesforce combining Radian6 with Buddy Media to create Social Studio
Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media software for marketers.
Social media has rapidly gained prominence as a target for marketers, but many companies are using a slew of different tools, resulting in a disjointed, inefficient effort overall, said Marcel LeBrun, senior vice president of social products.
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