Criteo Buys AdQuantic, A Startup That Applies Quantum Physics To Search Marketing
We have discovered that Criteo, the French ad tech company that raised $250 million in an IPO on NASDAQ last October, has quietly made an acquisition. It’s bought AdQuantic, another ad tech startup from France co-founded by two doctors of statistical physics, which has developed a bid management tool for search marketing based on game theory, quantum physics and related mathematical models. Read More
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