Editor’s Note: Semil Shah is a contributor to TechCrunch. You can follow him on Twitter at @semil.

This is the penultimate episode of “In The Studio.” The show, which features developers and entrepreneurs working on enterprise technology, will be ending. This week’s guest is Varun Singh, CEO and founder of ScaleArc, a young startup that began in India but registered as a U.S. company with designs to expand to this country once it got off the ground in Mumbai. ScaleArc operates in the space of database infrastructure and sits between apps and database services — what Singh calls as SQL/NoSQL hybrid. Whereas Amazon Web Services would require integration and does not allow for multiple masters across multiple zones, ScaleArc offers a more distributed approach, especially in an age when certain sites (such as gaming portals) cannot afford even the slightest cloud outage.

In this short video, Singh and I discuss a range of topics that would be of interest to technical founders, especially those living outside the U.S. First, Singh incorporated in Delaware but founded his company in India. Technical talent is cheaper in India, and this allows his team to have more iterative cycles, whereas in the Valley, his runway would have been cut from 2.5 years to maybe a year. Singh then started shuttling back and forth between India and the Valley, and found that as long as he could give potential customers the right to try before they bought, the customers didn’t care where the company was located or headquartered. This is a trend I’m seeing on the enterprise technology and SaaS space, where foreign companies are now coming to the Valley and actually disrupting what the Valley considers to be upstarts.

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