Collaaj has launched a service designed to make it easy to create videos and send them as messages.

The SaaS tool includes an editor that people can use to make  the videos, which might be in the form of a demo recording of an app, a drawing, annotations on a presentation or someone sending a video message of themselves to an individual or a group. The data is managed through the Collaaj platform that includes a backend to a store, stream and securely share with other team members. The video can be saved as an MP4 and sent to other people as a link.

Collaaj has different uses than a video-capture product like Camtasia, which is designed for more high-end use cases. For example, it can be used for pre-sales to send product demonstrations, and support teams can use it to build a knowledge base and visual FAQ.

It competes more directly with Webex, GoToMeeting and Microsoft Lync, but those tools might also be complementary, as they do not have the asynchronous capabilities that come with Collaaj.

My only question is how much people just use their own methods to build their videos. It seems even more rare to find people actually willing to make videos. That to me seems like the hurdle Collaaj will have to overcome. But maybe not, video creation and editing tools have become easier to use and people are used to making their own media.

In addition to the iPad app, Collaaj is available on Mac and Windows. Co-founder Kiran Kamity said the client download is a small file similar to Dropbox.

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