San Francisco-based virtual meeting player FuzeBox has had some impressive success to kick-off 2013, posting a 200 percent rise in demand for its product in the initial quarter of the year, with 50,000 new subscribers added in just a few short months. The company also now counts 30 percent of the Fortune 500 among its clients, and is debuting new features for its iPad client to help continue its adoption as more meeting attendees shift to mobile.

The new features include the ability to initiate meetings from iPad, with up to 12 streams in full HD for participants, and sharing of content either via a built-in web browser or from cloud-based content. iPad meeting goers can also shoot video via their device’s camera and upload it immediately for sharing in full HD, as well as begin meetings for a third-party presenter. Refinements and changes to the UI should also provide for a smoother experience. Overall, the idea is to make the iPad client feel like much more of a first-class citizen in the overall FuzeBox ecosystem.

“We mobile accelerating at a greater pace than a lot of the other platform, but the desktop platforms are still the dominant in terms of current usage,” CEO Jeff Cavins explained in an interview, describing the growing importance of mobile. “But what we see is a trend towards just huge deployments of iPads as these workplaces have gone mobile. Think of it in terms of cost savings: it’s a lot more cost-effective to deploy iPads than laptops in a lot of cases, and a lot more direct and easy to use in a lot of cases, too.”

The FuzeBox advantage is in making sure that features work across platforms seamlessly, and that services available on one are available on all. The company is investing heavily in infrastructure, with data centers around the world to make sure it can handle server demand and deliver high-quality streaming results, since it gets a lot of use these days in helping creative teams demo and collaborate on rich media content like HD video advertisements. Eventually, we’ll see the features introduced in the latest iPad version make their way to Android tablets, and also potentially even to smartphones down the road.

There are a lot of challengers in this market, but FuzeBox, which was founded in 2009, thinks it’s iterating fast enough and smart enough to keep the rest of the pack at bay. So far it seems to be working well enough to attract new customers, including strong attention from those with the deepest pockets.

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