The big enterprise companies are starting to put pressure on the startups in the growing field of data analytics. But the pressure is not as much related to innovation as it is to using their marketing muscle to build software stacks they can sell to retain existing customers.

Drawn to Scale Co-Founder Bradford Stephens sees this in his experiences, especially compared to last year when there were maybe three different companies marketing a Hadoop distribution. But just this week alone, EMC, Intel and HP all announced their own distributions.

Out of all this, we are hearing a lot of talk about why one comapny’s Hadoop distribution is so much better than a competitor’s. In our conversation, Stephens talks about the competition, the growing pressure on startups to do more than innovate and start bringing in business in face of the larger threats from the legacy vendors.

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