Apperian has raised a new round of funding from Intel Capital, bringing its total raised to $28 million for the mobile application management company.

Apperian did not disclose the funding amount from Intel Capital. Prior to this round, Apperian had $23.4 million in total funding, putting Intel’s investment at $4.6 million. The additional capital builds on previous investments from top firms, including Bessemer Venture Partners, Kleiner Perkins Caufield & Byers, and North Bridge Venture Partners.

Intel invested in Apperian to help it build out a platform for Windows apps.

Apperian is different from the mobile device management (MDM) companies that have recently become the darlings of the enterprise. Not a surprise — the mobile suite is fragmented and the workflows are not super user-friendly. In the meantime, it’s a market all the big players like Dell and SAP want a piece of. Everyone needs a way to get their work done on their smartphones or tablets.

Instead, Apperian manages the application down to the device. That’s opposed to MDM providers that manage from the device up to the application.

Once customers upload their apps to the Apperian platform, Apperian inspects them for malware and then applies a digital wrapper to them, which offers protection from intrusion and gives customers more control.

Apperian has a smart approach to the market. It has a leadership position that will be hard to beat. The biggest potential competitors are MDM players, such as Zenprise and Mobile Iron. Zendesk was acquired by Citrix late last year.

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