Enterprise software company TIBCO is debuting a new version of its Yammer-clone Tibbr today. The newest version of the company’s social communications app includes geo-location capabilities called Tibbr GEO, which integrates the ‘check-in’ model in the enterprise.

By incorporating location into Tibbr, the service wants to physical places into data hubs that can immediately stream important insights relevant to that specific place. Tibbr GEO gives companies the ability to tag important places, whether in the enterprise or as part of the extended enterprise. As Tibbr users approach these places, they’re automatically presented relevant in-stream information.

For example, Tibbr says the geolocation feature could turn a gate into a contextual relevant data hub to give agents, pilots and flight attendants insights as they approach the gate. Or the section of every retail aisle could include data on individual shelf space, insights about individual products, how they’re selling, how fast they’re moving or how a new location might be affecting sales.

Tibbr Mobile applications now use HTML5 to deliver users a consistent mobile experience across all platforms and has also been updated to support offline access.

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