Virtualization data management software maker Actifio has raised $33.5 million in a Series C financing round led by Andreessen Horowitz, with previous backers North Bridge Venture Partners, Greylock Partners and Advanced Technology Ventures participating.

Founded in 2010, the startup has secured a total of $57.5 million in venture capital funding to date.

Actifio bills itself as a ‘Protection and Availability Storage’ platform company, offering data management solutions to small to medium-sized businesses, large enterprises and managed service and cloud service providers.

This is what the formal pitch sounds like:

Actifio’s mission is to virtualize management of data and consumerize the operations to enable transformation of the data center into an SLA-driven services organization.

Beginning with addressing IT’s most frustrating challenges (backup, disaster recovery and business continuity), the Actifio PAS platform is expanding to address test and development, analytics, compliance, e-discovery and other business-critical requirements, creating a new category of storage that efficiently virtualizes and manages copies of production data.

Peter Levine, a veteran enterprise IT exec (Veritas, XenSource, Citrix) and general partner at Andreessen Horowitz, has joined Actifio’s board.

Actifio is led by CEO Ash Ashutosh (formerly VP & chief technologist of HP’s StorageWorks division), president Jim Sullivan (previously VP, Worldwide Sales at IBM System Storage) and David Chang (formerly founder and VP of Product Management at AppIQ – acquired by HP).

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