In many respects the gargantuan project that is the tech behind the Olympics and ‘tech bubble’ startups don’t have a lot in common. One is a massive systems integration exercise involving large corporate players like ATOS, ACER, BT, Samsung, Panasonic, Cisco and multiple others. The other is a wave of fast moving companies filled with sneaker-wearing CEOs who prefer bean bags and foozeball to the air-conditioned corporate offices of LOCOG (that’s London Organising Committee of the Olympic Games, to you).

But, speaking to Gerry Pennell, CIO of London 2012 and the man charged with delivering the technology around the Olympics, it looks like there is more to this than meets the eye that might pique the interest of the entrepreneur.

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