Vitrue, a social media marketing company, is rolling out version 3.0 of its social media management platform for brands. New features include localization and enhanced analytics and metrics within one dashboard interface.

As we’ve written in the past, Vitrue’s SaaS platform allows brands and marketing agencies to
communicate with fans and consumers across Facebook, YouTube and Twitter accounts, location based services, and via mobile applications. The company’s SRM (social relationship management) platform is being used by a number of high profile brands including Harley Davidson, Mentos, Dick’s Sporting Goods, Crocs, Eddie Bauer, Maybelline, Purina, McDonald’s, YouTube, Ford, AT&T, Disney and Best Buy.

The newest version of Vitrue’s software comes with a new dashboard and user interface, allowing marketers to see, access and manage all of the available functionalities, tools and modules within one interface. The company has also added enhanced analytics and metrics to give marketers specific metrics on demographics and engagement of their social pages and users including insight into traffic sources, overall user demographics, top fan profiles, fan growth breakdowns, top location snapshots, per-post publishing metrics, and user engagement statistics by action (i.e., like, comment, share, play, etc.) and by day of week and time of day.

Other features include the ability to publish targeted content to specific users, the ability to add coupons, quizzes, and more to campaigns, and 24-7 customer support.

Vitrue, which has raised $32 million,
faces competition from Buddy Media.

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