Online video technology and footage licensing services provider Thought Equity Motion has raised $25 million from Shamrock Capital Advisors, the company announced this morning.

The company delivers video archive management and “smart content” metadata tools as a cloud service, as well as rights development expertise. Through its Web platform and global sales force, the company licenses a wide range of sports, news, entertainment, editorial, and creative content.

Thought Equity offers its video technology and management infrastructure solutions to media companies, news organizations, sports right holders and video production companies worldwide. Customers include BBC, Paramount, National Geographic, Sony Pictures Entertainment and the NYT.

The company says ‘tens of thousands’ of video producers use its video licensing platform on a daily basis.

Thought Equity’s new investor, Shamrock Capital Advisors, is an independent Los Angeles-based private equity firm focused on the media, entertainment, and communications industries.

In 2010, Shamrock’s private equity activities were formally separated from Shamrock Holdings, the family office for the late Roy E. Disney, a longtime senior executive for The Walt Disney Company, which his father Roy Oliver Disney and his uncle Walt Disney founded.

Thought Equity CEO Kevin Schaff told The Denver Post that a small portion of the funds from Shamrock Capital Partners has been used to pay off an old investor.

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