Oracle has dominated the database market, especially following its $7.4 billion acquisition of Sun Microsystems. But today, its “frenemy” Salesforce.com will become more of a competitor with the launch of Database.com, the company’s enterprise database built for the cloud.

Database.com is essentially and plug-and-play storage infrastructure for any developers, using any language, platform or device. Salesforce is leveraging on the same technology that it uses to power its own applications, and is now making this a stand-alone service for developers to create their independent applications. As Salesforce’s primary database in the cloud, the company touts Database.com as one of the largest enterprise databases, containing more than 20 billion records and delivering more than 25 billion transactions per quarter at an average response time of less than 300 milliseconds.



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