As it becomes increasingly important to measure website and social media analytics in real-time, new optimization tools are rising to the surface and gobbling up investor dollars.

Real-time marketing service Optify, which officially launched its software in March, has just raised $6.1 million in a Series B round led by Triangle Peak Partners. Previous investor, Madrona Venture Group, participated in this round, along with Mark Wachen (Upstage Ventures), Bill Baker (formerly of Microsoft), Alan Alexrod (Alexrod Investments) and John Cunningham (Clear Fir Partners). With this latest round, the Seattle-based startup has raised a total of $8.85 million.



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