Socialwok, a product that ads a social layer to Gmail and other Google products, was just integrated as a partner in Google’s recently launched Google Apps Marketplace. At last year’s TechCrunch50 conference, Socialwok made a big splash, winning the award for best demopit startup and launching its enterprise-friendly, FriendFeed-like layer for Google Apps. The web-based application was praised for launching a social network that wrapped around the very unsocial Google Apps. And the startup just launched a gadget to allow users access all the features of Socialwok without leaving Gmail. Today, Socialwok is becoming more than just a collaboration platform; the startup is integrating with Facebook, Twitter, Google Buzz, and RSS feeds to allow users to tap into their outside social networks within Socialwok.

Socialwok is now a full-fledged Twitter client and allows users to Tweet directly from its platform, as well as track a brand or keywords on Twitter from within the application. Additionally, users can monitor and track updates on a Facebook page. Socialwok is also allowing users to import RSS feeds and share it within a company’s Socialwok account. And Socialwok is integrated with Google Buzz, and allows users to tap into their Buzz streams from within the platform and share content in Buzz from within Socialwok.



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